Multinorm protection meets personalisation
Make it yours – but keep it safe.
Your multinorm workwear is designed and certified to protect you against life-threatening risks such as flame, heat, ARC flash and chemicals. Adding your logo or company identity may seem like a simple step, but if it’s done incorrectly, it can undermine that very protection.
At Sioen PRO, we want you to understand how personalisation works, what techniques are available, and where the risks lie — so you can make informed, safe decisions.
Why personalisation is worth it
When safety is non-negotiable, your workwear must perform on multiple fronts. But why settle for standard, anonymous protection when you can make it distinctly yours? Adding your logo or identity creates recognition, unity and pride — while still keeping every certified protection intact, if done the right way.
Brand visibility
Every worker becomes a visible representative of your company.Professional image
A unified look builds credibility and trust with clients, contractors and colleagues.Team identity & morale
Staff feel part of a team when their clothing reflects the company they work for.Practical clarity
Names, roles or departments on garments help coordination on complex worksites.
At Sioen PRO, we encourage you to personalise your multinorm garments through our professional distributors and partners. But we also stress caution: personalisation must never endanger certification.
How can you personalise?
There are several techniques used by professional partners to brand protective clothing. Each has benefits and limitations when applied to multinorm workwear. Below, we introduce you to the two most popular printing techniques for personalising your work outfits.
Embroidery
Embroidery offers a durable and prestigious look — logos will not wash off and withstand repeated laundering without fading. However, embroidery pierces the fabric with thousands of needle holes. On laminated fabrics or garments with waterproof membranes, this can compromise both water resistance and protection.
Our advice: avoid embroidery on membranes and laminated garments unless your personalisation partner has a certified method to reseal the back of the embroidery area (e.g. by applying a specialised sealing film or tape). Even then, the area should be inspected to confirm integrity.
Safer use: embroidery can be suitable on non-laminated multinorm fabrics, but should remain limited in size and density, and only FR-rated threads may be used.
Heat transfer printing
Heat transfer prints are often chosen for their flexibility and clean finish. They can apply company logos in detail and vivid colour, while adding minimal thickness to the garment.
Key to safety: only FR-certified transfer films and adhesives should ever be used.
Critical parameters: application temperature, pressure, and duration must be carefully matched to the chosen transfer type and the garment fabric. The wrong settings can damage protective coatings, reduce fabric strength, or cause poor adhesion.
Our advice: always consult your printing partner to confirm which settings apply for your garment type. Request written confirmation that the transfer has been tested on FR/ARC protective fabrics.
Protective standards vs branding: what you need to know
Personalising multinorm workwear is not “one size fits all.” Each protective standard brings its own constraints and risks. If done incorrectly, branding can compromise performance, reduce certified protection, or even void compliance. That’s why personalisation must be handled by professionals who understand both the branding goal and the technical requirements behind each norm.
Below we offer you some guidance for several of our norms to help you understand what to watch for, so you (and your printing/embroidery partner) can make safe, informed decisions.
High-visibility clothing
(EN ISO 20471)
Don’t reduce fluorescent area
Applying a logo over the fluorescent background fabric effectively removes that area from being functional. The EN ISO 20471 standard requires a minimum surface of fluorescent fabric to maintain class. Thus, the logo size must be limited so the remaining visible fluorescent area still meets class requirements.
Prefer logos on contrast panels
When garments include non-fluorescent contrast material (e.g. darker panels at elbows, shoulders), it’s safer to place your logo there. That way you avoid cutting into the fluorescent surface.Reflective strip integrity
Never place branding so that it covers, overlaps or interrupts the retroreflective bands. Even a small disruption can degrade their performance or violate the standard’s continuity rules.Size variations matter
Small garment sizes often have less margin (less total fluorescent area), so a logo acceptable on size XL might be too large on XS.
Flame-resistant clothing
(EN ISO 11612 - EN 14116)
Embroidery and puncturing is higher risk
Any embroidery pierces the fabric. In a flame-resistant garment, those needle holes weaken the fabric’s continuity and may allow flame penetration or char propagation. Keep embroidery small, low-density, and carried out only by professionals familiar with FR fabrics and certified methods.
Use only flame-resistant materials for logos and stitching
When personalising FR garments, every applied element, whether embroidery thread, patch, or transfer, must perform to the same flame-spread behaviour as the outer fabric. In practice, this means that non-FR materials may only be used if testing proves the personalised garment still passes the relevant flammability tests. Because such verification is rarely feasible after manufacture, the safest route is to use only FR-rated threads, films and patches.Heat-transfer and printing must respect fabric behaviour
Any applied print must not degrade the FR layer. Excessive heat or pressure during application can damage coatings or weaken the protective treatment. Always use FR-certified transfer films and adhesives, and confirm with your printing partner that the correct temperature, pressure and dwell time are used for your garment type.
Looking for more product guides?
Find your size
How to combine CE garments